Campaign Marketing Manager

📋 Description

• Plan, coordinate, and execute brand and promotional campaigns for the user base, including
• Develop campaigns that encourage free users to adopt paid plans, with conversion performance as a
• Re-engage lapsed and inactive users through relevant communications that explain product
• Lead retention, win-back, newsletter, promotional, and cold email campaigns, building on existing
• Create, test, and distribute valuable resources, including blogs, research reports, guides
• Identify users and accounts that may benefit from onboarding assistance, plan optimization, or

🎯 Requirements

• At least 5 years of experience in campaign marketing, digital marketing, lifecycle marketing
• Demonstrated success influencing revenue and retention in a product-led growth (PLG) business model.
• Strong experience owning cold email, email outreach, or outbound go-to-market campaigns, with a
• Ability to understand B2B users and buying cycles, translating customer needs and business
• Proven ability to own campaign strategy and execution across email, cold email, paid advertising
• Strong project and stakeholder management skills, including the ability to coordinate multiple

🎁 Benefits

• Annual gross compensation: USD $84,000–$97,000, depending on experience.
• Automatic annual salary increase: 5% per year.
• Paid time off: Five weeks of paid vacation annually.
• Employment status: Employment-based arrangement.
• Co-working support: Membership to a co-working space.
• Fully equipped workspace: Company-provided setup, including a MacBook Pro, standing desk, ergonomic