Circulation Manager

📋 Description

• Lead print and digital circulation strategy, including subscriber acquisition, retention, renewals
• Develop audience growth strategies that increase paid and qualified circulation, improve subscriber
• Analyze audience, subscription and engagement data to guide acquisition, conversion, retention and
• Plan and execute subscriber acquisition, renewal, win-back and retention campaigns using
• Build and optimize subscriber lifecycle programs covering conversion, onboarding, engagement
• Develop test plans, trial offers, pricing strategies and promotional packages, using A/B testing

🎯 Requirements

• Post-secondary degree or diploma in Marketing, Communications, Business or a related field, or
• 5+ years of progressive experience in circulation management, audience development or digital/print
• Strong analytical skills with the ability to translate audience and subscription data into
• Excellent communication, organization and project management skills.
• Expert working knowledge of subscription fulfillment platforms such as Omeda or CDS.
• Experience with email marketing platforms, list segmentation and subscriber lifecycle

🎁 Benefits

• Annual salary of CAD 85,000–105,000, commensurate with experience.
• Health and dental coverage.
• Paid vacation.
• Professional development support.
• Fully remote position open to eligible candidates across Canada.
• Preference may be given to candidates located in the Eastern or Central time zones.