Consumer Recruitment & Panel Strategy Manager

📋 Description

• Define and drive SAM's consumer recruitment strategy across France.
• Develop and implement long-term initiatives to grow, diversify, and strengthen consumer databases
• Anticipate future recruitment needs and identify new opportunities to expand access to relevant
• Act as the internal subject matter expert for recruitment strategy and panel management.
• Provide strong leadership and strategic direction to recruitment teams across SAM's French
• Assess project feasibility and recommend the most effective recruitment approaches.

🎯 Requirements

• Strong experience in consumer recruitment, panel management, sensory research, market research, or
• Proven ability to develop, scale, and optimize consumer databases and panels.
• Strong understanding of both traditional and digital recruitment methodologies.
• Demonstrated ability to manage multiple projects, priorities, and stakeholders in a fast-paced
• Excellent analytical and problem-solving skills.
• Ability to balance strategic vision with operational execution.