Content & Communications Marketing Manager - Germany (m/w/d)

📋 Description

• Develop local content strategy for the German market
• Create relevant, understandable, and compelling content around product, accounting, and market
• Develop LinkedIn content and editorial calendar for Germany
• Develop case studies and customer stories (video and written)
• Create high-quality lead magnets, guides, articles for tax advisory firms and SMEs
• Build the German newsletter with relevant topics and formats

🎯 Requirements

• Native-level German and very good professional English skills
• Approximately 5 years of experience in content, communications, product marketing, brand content
• Experience writing for a B2B audience, ideally in SaaS, FinTech, Finance, Accounting, or other
• Ability to quickly grasp complex information and develop clear, relevant, and compelling stories
• Very good editorial sense, knowing what a message needs and what to leave out
• Structured and able to prioritize and advance multiple topics and projects simultaneously

🎁 Benefits

• Opportunity to help shape how Pennylane communicates in Germany
• Build trust with tax advisory firms and companies
• Access to the experience and resources of an international team
• Freedom to develop a communication style that fits the German market