Content Marketing Manager, Crypto

📋 Description

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels
• Write and edit educational and product-driven content such as launch posts, explainers, blogs
• Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers
• Partner with the crypto product team to turn technical updates into clear, externally ready
• Translate internal product language into accurate, externally appropriate messaging, framing
• Collaborate with product, compliance, design, and marketing stakeholders to ensure content is

🎯 Requirements

• 5+ years of experience in content marketing, content strategy, editorial, or a related role, with
• Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
• Strong writing and editing skills with the ability to simplify technical or complex topics for
• Experience creating go-to-market content for product launches, partner announcements, or B2B
• Ability to work cross-functionally with product, compliance, and marketing stakeholders in a
• Strong judgment around audience, tone, and message clarity—especially when navigating regulated

🎁 Benefits

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card