Creative Strategist

📋 Description

• Own the end-to-end paid social experimentation process, from research and hypothesis creation to
• Develop performance-driven creative concepts based on customer insights, market trends, competitor
• Build and manage a structured creative testing roadmap, prioritizing experiments based on expected
• Create detailed creative briefs for video editors, designers, UGC creators, content creators, and
• Produce and manage multiple creative experiment briefs weekly while ensuring quality and strategic
• Analyze creative performance metrics including ROAS, CPA, CTR, hook rate, hold rate, conversion

🎯 Requirements

• 3+ years of experience in Creative Strategy, Performance Marketing, or Paid Social roles within a
• Proven experience developing and optimizing creative strategies for Meta and TikTok advertising
• Strong understanding of direct-response advertising principles and social-first creative formats.
• Experience analyzing campaign data and turning insights into clear creative direction.
• Ability to write detailed and actionable creative briefs for designers, editors, creators, and
• Deep understanding of UGC content and performance creative best practices.

🎁 Benefits

• Own the creative strategy behind high-impact paid social campaigns.
• Work with a collaborative and performance-focused international team.
• Have direct influence on creative decisions that impact business growth.
• Enjoy a high level of ownership, autonomy, and visibility.
• Join a fast-paced environment where experimentation and innovation are encouraged.
• Opportunity to build and scale a creative testing function from the ground up.