Creative Strategist, Growth Marketing

📋 Description

• Own the LATAM creative roadmap based on performance, business priorities and testing needs.
• Research and pitch new concepts, and work with artists to refine paid media, ASO and partner
• Analyze market trends, competitor strategies and consumer insights to identify opportunities across
• Work with Growth Marketers on testing schedules and campaign structures; review test and ad
• Turn creative metrics into actionable insights and share them with vendors and artists.
• Develop concept, copy, scripts and visual direction for each test, and write detailed Jira briefs

🎯 Requirements

• 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing
• Proven track record of developing and executing creatives that tie to successful performance
• Strong understanding of marketing principles, brand strategy, and consumer behavior.
• Fluent Spanish and English, with the ability to write natural Spanish copy.
• Experience managing freelance or contractor creative production, timelines and budgets.
• Excellent communication, presentation and interpersonal skills.