CRM Campaign Manager

📋 Description

• Campaign Execution: Build, test, and deploy omnichannel campaigns (Email and SMS) across education
• Platform Orchestration: Manage campaign setup including audience list imports, segmentation
• Agile QA & Approvals: Execute pre-deployment QA including seed list testing, cross-client
• Deployment Management: Manage campaign scheduling and deployment, including time zone management
• Data & CDP Alignment: Support the CRM Strategist by leveraging segments mapped from the
• Performance Monitoring: Monitor campaign performance post-deployment, utilizing tools like Validity

🎯 Requirements

• 3+ years of hands-on experience building, segmenting, and deploying complex email and SMS campaigns
• Strong understanding of how Marketing Automation Platforms (Eloqua) integrate with enterprise CRMs
• Advanced skills in native audience segmentation, dynamic content configuration, personalization
• Experience working within modern creative workflows, specifically familiarity with Figma and
• Strong understanding of email deliverability, bounce management, suppression logic, and opt-out
• Familiarity with Movable Ink (for dynamic email widgets) and Power BI (for data visualization) is a