CRM Manager

📋 Description

• Own the end-to-end CRM strategy across email, push notifications, and in-app messaging.
• Define and evolve the CRM playbook, identifying opportunities to improve team structures
• Translate team learnings into actionable improvements and foster collaboration with other squads.
• Ensure CRM initiatives contribute to engagement, retention, customer experience, and revenue growth.
• Lead and develop a team of CRM specialists, providing direction, support, and clear ownership.
• Define team priorities and ensure projects are delivered efficiently and with high quality.

🎯 Requirements

• 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or a related field.
• Previous experience leading, managing, or coordinating a CRM team.
• Deep hands-on expertise with Salesforce Marketing Cloud.
• Experience working with additional ESPs such as Mailchimp, SendGrid, Braze, or similar platforms.
• Proficiency in HTML and confidence reviewing and validating technical campaign implementations.
• Strong experience with customer segmentation, personalization strategies, lifecycle marketing, and

🎁 Benefits

• 40% discount on all Fever events and experiences.
• Home office friendly and flexible schedule.
• Health insurance and additional benefits.
• Flexible remuneration with a 100% tax exemption through Cobee.
• English and Spanish lessons.
• Gympass membership.