CRM Program Manager

📋 Description

• Own the end-to-end CRM strategy across email, in-app, push notifications, and messaging
• Build and maintain the CRM roadmap, balancing evergreen lifecycle programs, promotional campaigns
• Develop messaging-channel strategies by market, including evaluating, piloting, and scaling
• Establish a global CRM framework that defines consistent standards while identifying which elements
• Serve as the primary owner of CRM outcomes, performance reporting, strategic priorities, and
• Manage CRM platforms and technology partners, including vendor relationships, contracts, renewals

🎯 Requirements

• 5+ years of professional experience in CRM, lifecycle marketing, retention marketing, or a closely
• Experience in consumer subscription, mobile, edtech, SaaS, or another data-driven consumer business
• Hands-on experience with modern CRM/ESP platforms such as Iterable, Braze, Customer.io, or
• Demonstrated experience owning CRM strategy and roadmaps with measurable impact on acquisition
• Strong analytical capabilities, with experience working with dashboards, experimentation
• Working knowledge of email deliverability principles and best practices.

🎁 Benefits

• Employment type: Full-time contract position.
• Work arrangement: Fully remote.
• Location: Brazil, with the role supporting international markets across Latin America
• Opportunity to own and shape a global CRM strategy across multiple customer lifecycle stages.
• Exposure to diverse CRM channels, including email, in-app, push notifications, WhatsApp, WeChat
• Opportunity to work at the intersection of CRM, lifecycle marketing, analytics, product