CRM Program Manager - Turkey (contract - remote)

Added
1 hour ago
Type
Contract
Salary
Salary not provided

Related skills

crm email marketing sql ai braze

๐Ÿ“‹ Description

  • Own end-to-end CRM strategy across email, in-app, push, and messaging apps
  • Build and maintain CRM roadmap aligned to KPIs
  • Lead messaging-app expansion to WhatsApp, WeChat, KakaoTalk
  • Manage CRM platform relationships and vendor contracts
  • Define audience segmentation and lifecycle journeys
  • Own CRM KPIs, dashboards, and deliverability health

๐ŸŽฏ Requirements

  • 5+ years in CRM, lifecycle, or retention marketing
  • Hands-on expertise with CRM platforms like Iterable, Braze, Customer.io
  • Strong analytical skills with experimentation and SQL
  • Experience running multi-market international CRM programs
  • Knowledge of email deliverability best practices
  • Excellent cross-functional program management skills
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