CRM Specialist

📋 Description

• Define and continuously improve lifecycle marketing strategies, including communication journeys
• Lead structured CRM experimentation programs using A/B tests, multivariate testing, control groups
• Develop advanced behavioral, RFM, and propensity-based audience segments in collaboration with BI
• Serve as the technical reference for the CRM platform, overseeing data architecture, integrations
• Monitor and optimize email deliverability, including domain and IP reputation, database hygiene
• Define and monitor CRM KPIs, including retention, churn, lifetime value (LTV), and cohort-based

🎯 Requirements

• At least 5 years of experience in CRM, lifecycle marketing, retention, or a related field, with
• Advanced proficiency in enterprise CRM and marketing automation platforms such as Insider, Braze
• Proven experience designing and managing structured experimentation programs, including A/B and
• Strong SQL skills for audience segmentation and data analysis, alongside proficiency in BI tools
• In-depth understanding of retention, churn, LTV, cohort analysis, channel performance, and
• Ability to connect customer behavior, campaign performance, and business objectives to prioritize

🎁 Benefits

• Remote-first work model: Work remotely from Brazil, with autonomy and flexibility, alongside
• Health coverage: Health insurance for you and your eligible family members, with no employee cost
• Flexible meal benefits: Flexible meal and food allowance through Caju.
• Well-being support: Access to TotalPass for physical activities and ZenKlub for mental health
• Performance incentives: Annual profit-sharing program (PPR) linked to goals and business impact.
• Reading benefits: Premium subscription to the digital reading platform and access to a monthly