Own conversion optimization across key funnel surfaces (landing pages, intake flows)
Lead funnel-level qualitative research: recruit/interview patients; synthesize hypotheses
Collaborate with Product, Data, and Design to align experiments with goals
Maintain a CRO backlog prioritized by outcomes
Partner with channel managers (Meta, Google Ads) for funnel alignment
Build and ship experiments directly in Webflow

🎯 Requirements

3-4 years of hands-on CRO experience
Experience collaborating with cross-functional partners (product, design, analytics) to deliver high-impact tests
Ability to uncover patient needs through qualitative research and turn insights into experiments
Data interpretation, reporting, and optimization; comfortable with dashboards
Strong understanding of A/B testing, experimentation design, and statistical significance
Proficiency in Webflow to independently build and iterate

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