AbbVie

Lead the Evolution and Rollout of the AA Access Digital Ecosystem: Develop roadmap for AA Access
Lead the cross-functional team in execution of the platform enhancements and deployment to more
Drive adoption, engagement, and utilization of AA Access across customer segments.
Collaborate with global, regional, and local stakeholders to identify enhancement opportunities and
Gather and incorporate customer feedback to continuously improve the user experience.
Monitor platform performance, usage trends, and engagement metrics, implementing actions to improve

🎯 Requirements

Fluent in English.
Proven track record of leading digital transformation.
Understanding of AI and applications in digital marketing.
Proficient with channels/systems such as SFMC, Veeva CRM, Veeva Approved Email, Foundry etc.
Understanding of regulated HCP and healthcare environments.
Additional language ability preferred.

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