Demand Gen

📋 Description

• Run demand gen through LinkedIn, Google, and Meta (audiences, creative direction, bidding, budget
• Own the conversion tracking stack: CAPI, measuring success, using our own ads product, and deciding
• Lead measurement across channels (e.g., exposed vs. unexposed accounts, geo and account-level
• Manage account tiering alongside sales, adjusting creative, bidding, and budget between tiers
• Handle channel expansion decisions (e.g., whether CTV or new surfaces are worth testing) and design
• Guide the creative pipeline with freelance designers and content teams, prioritizing what to

🎯 Requirements

• Hands-on experience running LinkedIn Ads and Meta at meaningful spend in B2B
• A clear point of view on how B2B teams should run demand gen
• Built an incrementality test with a real control group and can discuss insights
• Capable of wiring your own tracking, comfortable in a CRM and MAP (we use Salesforce and Conversion)
• Ready to be measured against the ceiling of a channel, not just quarter over quarter
• Comfortable working alongside sales and allocating budget across net-new, ABM, and mid-funnel

🎁 Benefits

• Not specified