Demand Generation and Account-Based Marketing Manager

📋 Description

• Own integrated demand generation and ABM programs designed to generate qualified pipeline within
• Translate company growth objectives and market opportunities into campaign strategies across 1:1
• Determine appropriate audiences, campaign approaches, channel mix, offers, and investment
• Build repeatable frameworks that scale successful account-based strategies into broader industry
• Partner with Sales and SDR teams to align marketing programs with territories, account priorities
• Develop a deep understanding of Agiloft's target industries, buyer challenges, buying committees

🎯 Requirements

• 8+ years of experience in demand generation, growth, performance, digital, field, or related B2B
• Demonstrated experience generating pipeline through integrated 1:1, 1:few, and 1:many campaigns
• Proven ability to translate business and market opportunities into audience, campaign, channel, and
• Strong analytical skills with experience using segmentation, targeting, intent, funnel, pipeline
• Experience partnering effectively with Sales and SDR organizations to align priorities and activate
• Hands-on experience with CRM and marketing technology platforms such as Salesforce and HubSpot