Demand Generation Manager, Events & ABM (Hybrid / Boston)

📋 Description

• Own experiential events program from strategy to on-site execution.
• Lead webinar program: promotion, registration, and reporting.
• Run gifting campaigns to build mindshare and pipeline.
• Manage ABM initiatives with outbound team on ICP accounts.
• Collaborate with RevOps to measure impact on pipeline.
• Flexible to broaden scope (SEO, paid ads, lifecycle).

🎯 Requirements

• 3-5+ years in demand gen, growth or event marketing with pipeline impact.
• Creative, results-focused marketer who can craft memorable campaigns.
• Direct experience planning events or webinars; manages budgets and timelines.
• Highly organized communicator who can juggle multiple programs/stakeholders.
• Data-driven marketer; analyzes results with RevOps for pipeline metrics.
• Tech stack experience: HubSpot; familiarity with intent tools like Common Room.

🎁 Benefits

• Competitive salary, benefits package, and paid time off
• Hybrid schedule, with two-days per week in our vibrant office in Downtown Boston
• Creative and collaborative work environment
• Direct exposure to the leadership team across departments
• Ability to drive strategy and outcomes for a growing tech company