Digital Marketing Lead

📋 Description

• Own Geoforce’s digital marketing engine across website, paid media, organic search, conversion
• Manage and optimize the Geoforce website to improve traffic, engagement, user experience, lead
• Lead paid digital programs across search, social, retargeting, display, and other relevant
• Partner with Campaign Architects to translate campaign strategy into high-performing digital
• Own SEO and emerging AI-search visibility, including technical SEO, content optimization, website
• Build and manage a structured testing program across messaging, creative, audiences, offers

🎯 Requirements

• 6+ years of experience in digital marketing, demand generation, performance marketing, growth
• Strong hands-on experience managing paid search, paid social, and other digital advertising programs
• Demonstrated experience managing meaningful paid media budgets and optimizing investment based on
• Strong understanding of website management, conversion rate optimization, landing pages, UX, and
• Experience with SEO, including technical SEO, content optimization, and emerging AI-search practices
• Strong digital analytics skills and the ability to turn performance data into clear recommendations