Digital Marketing Specialist - 12 month contract

📋 Description

• Plan, run, and optimise multi-market paid acquisition campaigns focusing on app installs and in-app
• Execute targeted brand awareness campaigns on LinkedIn to reach specific B2B/B2G and stakeholder
• Own campaign management across 5–10 active campaigns simultaneously, optimising bids, budgets
• Manage and prioritise incoming cross-functional campaign requests efficiently through structured
• Collaborate with analytics and technical teams on tracking accuracy, AppsFlyer setup, data
• Deliver clear performance reporting and investment scenarios, leveraging AI reporting tools to

🎯 Requirements

• Minimum of 3+ years of hands-on experience managing paid app acquisition campaigns specifically
• Direct experience with Mobile Measurement Partners (MMP), preferably AppsFlyer, including
• Proven track record running B2B/brand awareness campaigns on LinkedIn alongside performance mobile
• Comfort utilising AI-assisted reporting tools (e.g., ChatGPT, Gemini, Claude) alongside traditional
• Demonstrated ability to manage multiple regional markets and prioritise competing demands in a
• Native-level fluency in English (C1/C2 spoken and written)