Digital Marketing Specialist

📋 Description

• Build, launch, and optimize campaigns across platforms such as Meta, Google, LinkedIn, YouTube, and
• Manage targeting, budgets, bidding, and creative variations, monitoring delivery, pacing, and
• Develop and refine audience segmentation to improve targeting and campaign performance
• Run structured A/B and multivariate tests across ads, landing pages, and conversion flows
• Maintain campaign tracking, naming conventions, and measurement standards
• Produce and interpret performance reporting, analyzing funnel data to improve acquisition

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent
• 3+ years of experience in digital marketing, with a focus on campaign management and optimization
• Experience analyzing performance data to drive optimization decisions, using tools like GA4, Google
• Experience executing and analyzing A/B tests and structured experiments, with a working
• Clear communication, with the ability to explain performance insights and testing learnings to
• Strong organization and sound judgment, balancing analytical thinking with creativity across

🎁 Benefits

• Salaried position with starting salary range of $55,000-$65,000 per year
• Meaningful equity
• Other benefits as detailed on CompanyCam careers page