Digital Marketing Specialist, Paid Search

📋 Description

• Support the execution and day-to-day management of paid programmatic, paid search, and shopping
• Monitor PPC campaigns using platforms such as Google Ads, Bing Ads, DV360, and related advertising
• Manage shopping feeds, including inventory monitoring, updates, and coordination with relevant
• Brief digital assets including copy, imagery, video, and HTML graphics while ensuring alignment
• Coordinate day-to-day activities with external PPC agency partners, including asset delivery
• Track and analyze campaign performance, website traffic, conversions, impressions, spend, and other

🎯 Requirements

• 1–3 years of experience in a similar digital marketing, paid search, performance marketing, or
• Prior experience with programmatic advertising strategy and campaign management.
• Familiarity with Google Ads, Bing Ads, Google Analytics, Google Search Console, DV360, SEMrush, and
• Strong understanding of website analytics, conversion tracking, PPC performance, and core digital
• Basic knowledge of SEO principles and practices.
• Strong analytical skills with the ability to interpret complex datasets and translate findings into

🎁 Benefits

• Salary: $55,000–$65,000 annually.
• Annual discretionary bonus based on company performance and individual contribution.
• Health coverage including medical, dental, vision, disability, and life insurance.
• Medical coverage through Blue Cross Blue Shield with a generous Health Savings Account contribution.
• 401(k) plan with a company match of up to 5% of salary.
• 30 days of PTO, prorated and provided at the beginning of each year, combining vacation and sick