Digital Marketing Specialist (SEO & AI Optimisation)

📋 Description

• Digital Marketing Strategy: Develop and implement SEO and AI search optimisation strategies across
• Technical SEO: Conduct technical audits and implement improvements to website speed, Core Web
• Website Management: Collaborate with marketing and development teams to maintain and improve
• Content Strategy and Optimisation: Lead keyword research, on-page SEO, content planning, and
• CRM and Marketing Automation: Implement and integrate CRM systems to capture, track, and nurture
• Analytics and Performance Reporting: Monitor organic traffic, keyword rankings, lead quality

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• At least 5 years of digital marketing experience, with a proven track record in SEO, organic
• Strong understanding of technical SEO, keyword strategy, on-page optimisation, search intent, and
• Experience conducting website audits, improving site performance, interpreting web analytics, and
• Proficiency in SEO and SEM platforms, including tools such as SEMrush or Ahrefs, Google Analytics
• Practical experience using AI tools to produce and optimise marketing assets, including written

🎁 Benefits

• Competitive compensation package.
• Performance-based bonus opportunities.
• Fully remote working arrangement.
• Opportunity to shape digital marketing and AI optimisation strategies across multiple brands and
• Direct exposure to senior leadership and opportunities to influence business growth initiatives.
• Experience working within a rapidly expanding digital and AI transformation group operating across