Digital Product Manager - Tunisia

📋 Description

• Contribute to product positioning, offer development and the product roadmap based on user needs
• Support the launch of new services by preparing product and marketing briefs, coordinating
• Identify opportunities to improve user journeys and recommend enhancements to the customer
• Develop and maintain a marketing calendar covering key events, promotional campaigns, challenges
• Segment the user base by usage, activity and tenure to develop relevant and targeted initiatives.
• Implement onboarding, engagement, loyalty and reactivation campaigns through available channels

🎯 Requirements

• A higher education qualification in marketing, business, communications or a related field.
• Initial experience in product management, product marketing, digital marketing, CRM or promotional
• Experience in telecommunications, digital services or subscription-based services is an advantage.
• Good understanding of customer lifecycle management, including segmentation, engagement, retention
• Understanding of key performance and loyalty indicators, particularly retention rate, churn and
• Ability to prepare product or campaign briefs, monitor implementation and analyse results.

🎁 Benefits

• International and fast-growing environment
• Exposure to innovative digital and telecom ecosystems
• Strong career development opportunities
• Collaborative and performance-driven culture