Direct Response Copywriter (Natural Health)

📋 Description

• Write high-performing, conversion-focused copy across ads, emails, sales pages, social, video
• Find the big idea, enter the conversation happening in the customer’s head, and build a persuasive
• Turn clinical studies, customer frustrations, product USPs, or half-formed briefs into promises
• Understand leads, mechanisms, objections, risk reversal, urgency, and the difference between copy
• Dig through databases of clinical studies, spot the strongest marketing nuggets, and turn them into
• Connect ingredients, doses, mechanisms, and results in a way that is clear, accurate, persuasive

🎯 Requirements

• Solid direct response experience with a portfolio showing full-spectrum ads, emails, and sales
• Ability to turn product features into customer benefits, asking why it matters, what the customer
• Skill in finding the story in the science, with bonus points for experience in health, wellness
• Performance-driven approach to writing, using metrics to sharpen instincts
• Ability to write both short and long copy without losing the thread
• Healthy respect for compliance, claims, and accuracy in the health space

🎁 Benefits

• Monthly team events and activities
• Flexible Stat Holidays with option to bank days for later use
• Weekly team lunches if working from Vancouver office
• Incredible dog-friendly Yaletown office one block from SkyTrain
• Remote working is okay
• Above-market pay for the right person