Director, B2B Data Strategy & Revenue Analytics

📋 Description

• Owning end-to-end measurement of marketing’s impact on pipeline and revenue.
• Defining and maintaining the tracking strategy across web, media, marketing automation, and CRM
• Leading implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance
• Partnering with channel, web, marketing ops, sales ops, and data teams to make sure campaign data
• Ensuring leads, responses, and campaign touchpoints are ingested correctly into marketing
• Validating that campaigns are set up correctly so source, medium, campaign, content, and other key

🎯 Requirements

• Experience in B2B or demand generation measurement.
• Experience creating measurement plans that align media platforms to business outcomes that stretch
• Strong experience in marketing analytics, data strategy, marketing operations, revenue operations
• Deep hands-on knowledge of Google Tag Manager and modern digital measurement.
• Strong understanding of front-end tracking needs, including event design, dataLayer requirements
• Experience with GA4 and related web analytics tools.

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave