Director, Brand Marketing and Operations

📋 Description

• Define and maintain Praxis' priority audience segments, such as culture makers, founders, pastors
• Map the audience journey for each priority audience, from first contact through participation
• Run audience research with the creative studio, church engagement, and product teams, and turn
• Maintain the Praxis brand house so every team can see which audiences each initiative serves and
• In partnership with key stakeholders, build and shepherd the annual Media, Brand and Product brand
• Lead the integrated go-to-market plan for each Media, Brand and Product launch and campaign

🎯 Requirements

• 10+ years across brand marketing, growth marketing, go-to-market, and marketing or business
• A track record of campaigns or programs that grew audiences or participation against set targets.
• Experience defining audience segments and customer journeys and using them to guide channel and
• Experience managing a brand across multiple teams or programs, including brand plans and guidelines.
• Experience running growth and performance marketing programs, including experimentation and paid
• Experience marketing through institutional or platform partners, such as churches, schools

🎁 Benefits

• Range: $120K to $155K based on experience and location
• Comprehensive benefits including fully paid health insurance for families
• 5% matching 401k
• Flexible vacation policy