Director, Consumer Comms & Social Media

📋 Description

• Build and lead a content flywheel across earned media, organic social, and content marketing.
• Set messaging and strategy for consumer communications and earned media.
• Maintain strong relationships with reporters and manage agency partner.
• Mine data with research/analytics teams and package for consumer distribution.
• Build and lead the organic social team, setting channel strategy and content.
• Own content marketing across blog, YouTube, Substack, and findable channels.

🎯 Requirements

• 10+ years in consumer communications, 3+ years in-house leading teams.
• Built a consumer communications or brand function from the ground up.
• Deep media relations skills and real relationships with reporters.
• Strong data storyteller turning research into engaging consumer content.
• Proven experience leading organic social and growing real engagement.
• Bonus: experience in mental health or regulated industry.

🎁 Benefits

• Medical, dental, and vision coverage.
• HSA/FSA accounts.
• 401(k) including match for 2027.
• Carrot Fertility reimbursement.
• Paid parental, medical, and caregiver leave.