Director, Consumer Growth & Product Marketing

📋 Description

• Define and lead the consumer marketing strategy across Lucie Health and HIO.org, spanning brand
• Translate business goals into an integrated marketing roadmap, including priorities, investment
• Identify and evaluate growth opportunities across consumer segments, channels, and journeys to
• Partner with Product and Technology to shape the consumer experience, influence the product
• Use consumer insights, analytics, and marketing performance data to inform product requirements
• Develop, execute, and optimize digital acquisition campaigns across paid search, paid social

🎯 Requirements

• 10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance
• Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
• Strong understanding of digital analytics, conversion optimization, and marketing measurement
• Experience working cross-functionally with product, analytics, operations, and creative teams
• Strong project management and communication skills

🎁 Benefits

• Medical, dental, and vision benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Life and disability insurance