Director, Content Marketing

📋 Description

• Own Verve's marketing content strategy and editorial roadmap, defining priorities, audiences
• Translate proprietary research, data, and market insights into compelling, insights-driven content.
• Lead demand generation strategy and execution, overseeing CRM, inbound lead management, audience
• Develop and optimize Verve's organic and paid media strategy to expand reach, engage priority
• Establish and evolve Verve's editorial voice and content standards, ensuring a consistent and
• Partner with the communications team to manage Verve's thought leadership program, identifying

🎯 Requirements

• 5–8+ years of experience in content marketing, demand generation, or integrated marketing, ideally
• Proven experience developing and executing content strategies, including thought leadership
• Strong understanding of the advertising and media ecosystem, with the ability to develop expertise
• Exceptional writing and storytelling skills with strong editorial instinct.
• Demonstrated ability to develop differentiated content concepts, media, and programs that cut
• Experience building and optimizing demand generation programs including CRM, inbound, audience