Director, Customer Marketing

📋 Description

• Build and scale always-on, signal-driven programs that proactively address churn risk using product
• Develop programs that identify and activate upsell and cross-sell opportunities across customer
• Design customer journeys that accelerate time-to-value, increase feature adoption, improve product
• Partner with Customer Success, Product, and Operations teams to leverage customer data and
• Serve as the connective tissue between Customer Success, Product, Product Marketing, Demand
• Support customer advocacy initiatives including references, case studies, testimonials, and

🎯 Requirements

• Bachelor's degree in a related field.
• 8+ years of experience in customer marketing, lifecycle marketing, customer success, growth
• 4+ years of people leadership experience.
• Experience with customer lifecycle marketing, customer adoption, renewal strategies, or customer