Director, Demand Generation

📋 Description

• Own the sales-led pipeline plan by setting quarterly marketing-sourced and influenced targets with
• Run campaigns on one integrated model with a single brief, calendar, scorecard, and named owner for
• Build always-on ABX programs for priority segments and named accounts
• Align with Digital Marketing on audiences, account lists, and campaign priorities; hold both teams
• Fix the handoff to Sales with SDR leadership and Marketing Ops by tightening funnel stage criteria
• Build re-engagement programs for stalled leads, closed-lost opportunities, and event attendees

🎯 Requirements

• Owned an enterprise pipeline number alongside Sales and can trace programs from first touch to
• Builds ABM/ABX programs for enterprise buying committees with measurable pipeline and revenue
• Diagnoses full funnel with data, fixing highest-leverage conversion breaks
• Knows CRM campaign structures, marketing automation, and attribution
• Turns positioning into cohesive campaign stories across ads, email, landing pages, and SDR openers
• Leads as player-coach, hiring and growing marketers while doing hands-on work

🎁 Benefits

• Equity
• Bonus