Director, Demand Generation

📋 Description

• Own demand generation strategy across self-serve and sales-assisted funnels
• Lead and grow a high-performing demand gen team (internal and contractor)
• Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design
• Build multi-channel programs for technical audiences: paid search, paid social, developer
• Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored
• Own lifecycle programs that drive activation, retention, and expansion — connecting product usage

🎯 Requirements

• 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy
• Background in developer tools, cloud infrastructure, or a technical platform — you understand how
• Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong
• Experience managing the handoff between self-serve and sales-assisted motions — you've designed the
• Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive
• Hands-on experience with tools like HubSpot, Clay, Gong, Claude, 6sense, Linear