Director, Demand Generation

📋 Description

• Design and optimize demand gen engine — attribution, lead scoring, handoffs
• Lead quarterly demand planning across channels
• Identify funnel leaks by channel/segment/stage and fix cross-functionally
• Use data to understand what's working and drive pipeline impact
• Test new channels and tactics while maintaining efficiency
• Manage seven-figure budget; lead strategy across Google Ads and LinkedIn

🎯 Requirements

• 8+ years B2B SaaS marketing, HR/Learning buyers preferred
• Seven-figure budget management with pipeline growth
• Diagnostic mindset; spot funnel issues early
• Cross-functional orchestration with Sales, RevOps, and Product Marketing
• AI marketing tools, predictive analytics interest
• Proficient in GA, Google Ads, LinkedIn Ads, Salesforce, MA platforms

🎁 Benefits

• Hybrid work: 3 in-office days (Tue-Thu) with flexible rest of week
• Competitive compensation and health benefits
• Employee Stock Purchase Plan with 15% discount
• Paid vacation, Docebo Days, floating holidays, and birthday off
• Employee Resource Groups and company events