Define and drive GTM strategy across product/portfolio goals.
Collaborate with innovation, commercial and experience teams to define audience.
Guide investment in GTM spend areas (media, partnerships).
Define success metrics; track KPIs, performance and ROI.
Orchestrate cross-functional execution with sales, product, marketing, CS.
Lead launch planning and coordination for new products.

🎯 Requirements

8+ years in marketing strategy (client side or consulting).
Understanding of media and marketing landscapes; set benchmarks for spend/return.
Proven track record designing and executing GTM strategies for products/services.
Experience guiding senior level clients and C-suite leaders.
Thrives in ambiguity with tight timelines.
Willing to travel up to 30% for client meetings.

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