Director, Influencer Strategy

📋 Description

• Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven
• Provide a sound business justification for investments in influencer marketing based on market
• Drive the strategic direction for accounts by working directly with client and account team
• Lead the campaign recap process by translating campaign data into actionable insights and future
• Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export
• Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity

🎯 Requirements

• 8+ years agency experience in social listening or previous strategy, consulting or analytics roles
• Strong analytical skills and hands-on experience with market research tools (e.g., Global Web
• Experience constructing boolean queries and using social listening tools (e.g., Brandwatch
• Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.)
• Knowledge of leveraging social content data and providing actionable insights and recommendations
• Experience with survey design and quantitative survey analysis for audience segmentation and

🎁 Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits
• Base Salary: $135,000 — $165,000 USD