Director, Integrated Marketing

📋 Description

• Own the integrated marketing strategy and execution for major consumer campaigns, including
• Translate campaign objectives, audience insights, product claims, and an aligned creative concept
• Identify opportunities to maximize a creative concept across channels, ensuring we're not simply
• Build the campaign architecture: define the role of each channel, key moments, sequencing
• Maintain a holistic view of the consumer experience and ensure campaigns feel cohesive wherever
• Serve as the single accountable marketing lead for assigned integrated campaigns, bringing together

🎯 Requirements

• 10+ years of experience in integrated marketing, brand marketing, consumer marketing, or related
• A track record of personally leading large, cross-channel consumer campaigns from strategy through
• Experience orchestrating campaigns across a mix of paid, owned, and earned channels, with enough
• Strong consumer and creative judgment. You know what makes an idea compelling and can identify
• Experience partnering closely with Brand/Creative, Product Marketing, Growth/Performance Marketing
• Exceptional cross-functional leadership. You can create alignment, make decisions, resolve

🎁 Benefits

• Competitive equity and benefits package
• Flexibility to work anywhere in the United States
• In-person collaborations throughout the year (team on-sites)