Director, Integrated Strategy AUNZ - Freelance

📋 Description

• Deeply understand client challenges and lead teams to bring solutions to life.
• Understand AUNZ market nuances, culture, and client problems to build briefs.
• Shape media plans and measurement strategies to meet client goals.
• Define AUNZ media strategy and enable teams.
• Daily management of media output for assigned clients and cross-team communication.
• Leverage data insights to develop strategies across paid, owned, and available channels.

🎯 Requirements

• 10+ years of integrated strategy in paid media.
• Analyzes complex data: audience, channels, markets, and competitors.
• Digital and traditional media experience from strategy to execution.
• Excellent presentation and storytelling; strong negotiation and communication skills.
• Proven track record managing large media budgets with financial stewardship.
• Knowledge of Nielsen, MRI/Simmons, GWI, Pathmatics, Kantar, MediaOcean, Google Suite.

🎁 Benefits

• Equal opportunity employer embracing diversity.
• Global, digital-first culture with AI/MarTech focus.