Director, Lifecycle & Customer Excellence Marketing

📋 Description

• Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement
• Build and lead a high-performing team (reporting structure established separately) including
• Partner with VP of Customer Excellence to define lifecycle marketing roadmap and annual goals
• Partner across marketing, functions (demand generation, product marketing, brand), customer success
• Design and execute product led growth strategy for lifecycle marketing, including product qualified
• Establish cross-marketing alignment frameworks and rhythm to ensure lifecycle programs connect

🎯 Requirements

• 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a
• Proven track record of leading teams and building scalable lifecycle marketing systems.
• Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence.
• Deep fluency in AI-assisted marketing, real-time personalization, and automation technologies.
• Experience supporting or leading Product-Led Growth motions, including PQL strategy, product usage
• Experience defining and owning customer-centric KPIs and business accountability.

🎁 Benefits

• Base pay of $184,100 - $322,200 (for positions in this location)
• Equity (when applicable)
• Variable/incentive compensation
• Health plans including flexible spending accounts
• 401(k) Plan with company match
• ESPP