Director, Lifecycle Marketing, Provider Growth

📋 Description

• Building the Lifecycle Marketing function from the ground up: defining its strategy, team design
• Reimagining lifecycle as a continuously learning growth system, not a sequence of fixed programs
• Designing how provider identity, account context, product usage, behavioral signals, and business
• Working directly with provider, account, product, and engagement data to build cohorts, investigate
• Bringing the system to life across product surfaces, email, transactional communications, push
• Ensuring each experience helps providers discover, adopt, and realize value from Zocdoc’s expanding

🎯 Requirements

• Have significant experience in lifecycle, CRM, growth, product-led, or customer marketing, with a
• Are data-savvy and comfortable manipulating and analyzing provider, account, product, or behavioral
• Have built lifecycle or growth systems from the ground up, connecting customer data and decision
• Bring strong customer and audience judgment, and know how to turn qualitative insight and
• Can move between strategy and implementation—working through data, systems, and operational details
• Have experience recruiting, developing, and organizing a team to deliver a new capability, not only

🎁 Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited vacation
• 100% paid employee health benefit options, including medical, dental, and vision
• Commuter benefits
• 401(k) with employer-funded match
• Corporate wellness program with Wellhub