Director, Marketing Data Science

📋 Description

• Own marketing measurement strategy: attribution, incrementality, ROI across channels.
• Hands-on MMM, MTA, lift testing, and LTV modeling.
• Partner with the CMO and marketing leaders to translate strategy into analytics.
• Segment audiences to inform B2C and B2B targeting.
• Lead Staff+ data scientists; set technical direction and career growth.
• Design geo-based experiments to move from correlation to causation.

🎯 Requirements

• 8+ years in data science/marketing analytics with 3+ years in marketing measurement at a B2C tech company.
• Proven track record building and deploying complex measurement models in production.
• Deep MMM, MTA, incrementality, and scalable causal inference expertise.
• Experience leading a small data science team; talent development.
• Experience partnering with VP/C-level marketing leaders to translate findings into investments.
• Bachelor’s degree in CS/DS/Statistics; Master’s/PhD a plus.

🎁 Benefits

• Flexible, hybrid work environment at NYC Soho location.
• Unlimited vacation (salaried) / competitive PTO (hourly).
• 100% paid employee health benefits (medical, dental, vision).
• Commuter benefits.
• 401(k) with employer match.
• Sabbatical leave and parental leave reimbursement.