Director, Marketing & Recruitment Strategy

📋 Description

• Serve as a consultative partner to institutions, diagnosing marketing and enrollment challenges and
• Lead and facilitate workshops and discovery engagements with deans, provosts, program directors
• Prepare and deliver presentations that secure buy-in from university stakeholders.
• Scope engagements in partnership with account and business development teams — defining objectives
• Develop clear, sequenced action plans with defined owners, timelines, and success measures —
• Apply market and user research and conduct competitive analyses to inform positioning and

🎯 Requirements

• 7+ years of experience in digital marketing (agency experience preferred).
• Demonstrated experience across a range of institution types and program types — the ability to
• Direct experience in higher education or with higher ed clients.
• Proven experience leading workshops and presenting to senior stakeholders.
• Strong background in market research, competitive analysis, and strategy development.
• Deep understanding of the enrollment funnel, from demand generation through matriculation, in

🎁 Benefits

• Work from our beautiful NYC office OR the comfort of your home office!
• Computer and charger on us!
• 401(k) with company match, plus equity opportunities
• Medical, dental, and vision insurance for you and your family (including mental health benefits
• Employer-paid life and disability insurance
• Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital