Director of Campaigns

📋 Description

• Own and manage the integrated campaign roadmap, prioritizing target audiences, offerings, and
• Lead the strategy, planning, and execution of integrated marketing campaigns across multiple
• Translate complex products, services, and value propositions into clear, compelling messaging that
• Collaborate with marketing teams across business units to develop customer-centric campaigns that
• Coordinate content development, marketing channels, and campaign timelines to deliver cohesive
• Integrate Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies into

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 8 years of professional experience in B2B campaign marketing, with a proven track record
• Demonstrated success building and executing campaign strategies in complex, multi-product or
• Experience owning a campaign roadmap and connecting marketing initiatives to measurable pipeline
• Strong messaging and storytelling capabilities, with the ability to communicate complex value
• Hands-on experience with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)

🎁 Benefits

• Annual base salary: $120,000–$180,000, depending on experience, qualifications, skills, internal
• Additional compensation: Potential eligibility for annual incentive compensation and/or long-term
• Healthcare coverage: Comprehensive medical, dental, and vision insurance.
• Retirement benefits: Access to retirement savings benefits.
• Paid time off: Paid leave and additional employee benefits.
• Employee ownership: Opportunity to share in company ownership and participate in the financial