Director of Demand Generation

📋 Description

• Lead a four-person demand-gen team across ABM, inbound, and digital.
• Establish GTM swim lanes to reduce ownership ambiguity.
• Own pipeline and revenue metrics with Sales leadership.
• Direct global digital media budgets; optimize paid/organic channels.
• Drive AI-first automation to convert signups into spenders.
• Collaborate with central teams to align growth goals.

🎯 Requirements

• People management: lead senior ICs or managers.
• GTM & Accountability: design and execute B2B demand gen incl. ABM.
• Direct funnel & budget ownership: multi-channel budgets with attribution.
• Cross-functional influence: partner with Sales, Product Marketing, Events, Brand.
• MarTech proficiency: SFDC, Marketo, automation; AI-driven workflows.
• Agile workflows: scalable asset libraries and agile asset mgmt.
• Vertical experience: Public Sector, Non-profit, Healthcare, or HLS.
• Data analytics: Tableau-based insights and reporting.

🎁 Benefits

• Remote-friendly work with USA-based role.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Generous paid time off.
• Parental and wellness leave.
• Equity eligibility and annual bonus.