Director of Effectiveness & Measurement

📋 Description

• Drive ATTN:'s marketing measurement strategy, including defining campaign impact, success metrics
• Define and execute a client-facing campaign performance strategy that improves engagement
• Establish measurement as a core input into client investment decisions, media planning, and
• Lead ongoing modernization of measurement workflows and tooling, and raise the quality and
• Partner with account, strategy and creative teams to design and deliver high-performing campaign
• Design optimization and experimentation programs, including A/B testing, behavioral analytics, and

🎯 Requirements

• 8+ years in digital publishing, media or an agency running measurement projects, such as Brand
• Experience with ad technologies and solid understanding of the marketing analytics ecosystems
• Proven experience building and scaling measurement systems and teams, serving multiple brand
• Demonstrated ability to connect analytics to business outcomes, client investment decisions, and
• Executive presence with the ability to influence senior clients and internal stakeholders.