Director of Growth Marketing

📋 Description

• Own B2C growth targets for Germany: sign-ups, activated patients, CAC and payback
• Own and allocate the German B2C marketing budget across channels based on incrementality, not last
• Build and scale paid performance (Meta, Google, YouTube, TikTok, programmatic) incl. high-velocity
• Lead brand and TV/CTV strategy, incl. testimonial and brand ambassador campaigns – test before
• Build full-funnel measurement together with Operations: attribution, MMM, incrementality tests
• Own website/landing page conversion (CRO) and CRM lifecycle journeys (email, SMS)

🎯 Requirements

• 3-5+ years in B2C growth/performance marketing
• Owned 6 to 7-figure+ annual budgets with accountability for CAC and payback
• Strong analytical skills: attribution, incrementality testing, experimentation design
• Experience combining brand/TV/CTV with performance marketing; strong creative judgement
• Fluent German and English
• Experience in a regulated category (DiGA, health, OTC pharma, insurance, fintech) is a plus