Director of Growth Marketing

📋 Description

• Own demand generation strategy and pipeline
• Build campaigns that generate qualified demand
• Build account-based programs with Sales
• Improve conversion across the funnel
• Make measurement and experimentation useful
• Build systems that help a lean team execute

🎯 Requirements

• 7+ years in B2B marketing, owning software demand generation or growth programs. Outcomes matter
• Proven pipeline generation record, with clear accountability for targets, program execution, spend
• Deep demand generation expertise across paid acquisition, ABM, or lifecycle marketing, effectively
• Strong analytical judgment to model funnels, evaluate attribution, fix conversion issues, and
• Hands-on fluency with HubSpot (or similar CRMs/marketing automation), paid media tools, and
• Strong campaign and communication skills to write copy, brief partners, and clearly articulate

🎁 Benefits

• Generous Healthcare, Dental, and Vision benefit options 90%+ paid for by Heidi
• 401k with 3% match
• $100/month Healthy Heidis budget
• $700/year learning & development budget
• Recharge Days after major pushes
• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech