Director of Lifecycle Marketing

📋 Description

• Own the lifecycle marketing strategy across the customer journey, partnering with the VP of
• Build and execute lifecycle programs directly in Iterable, serving as the primary practitioner
• Lead reactivation initiatives for previous inquiries, determining when and how to re-engage
• Design and optimize prospect nurture programs for buyers who may spend months considering a
• Develop Owner communications in partnership with the owner experience team, covering onboarding
• Establish governance for Owner communications and coordinate lifecycle touchpoints across teams so

🎯 Requirements

• 8+ years of experience in lifecycle, CRM, retention, or related marketing disciplines, including
• Demonstrated experience leading lifecycle marketing for a considered, high-value purchase, ideally
• Expert-level proficiency with Iterable, including hands-on experience with journeys, segmentation
• Strong understanding of lifecycle data and measurement, with comfort using SQL and working with
• Demonstrated ability to use AI tools as a practical part of marketing workflows, with examples of
• Strong writing and editorial judgment, including the ability to create compelling subject lines and

🎁 Benefits

• Base salary of $160,000–$175,000, depending on experience and location.
• Meaningful equity participation.
• Discretionary time off.
• Premium medical, dental, and vision coverage for employees and their families.
• Sponsored memberships for One Medical, Peloton, and WellHub.
• 401(k) plan to support long-term financial security.