Director of Lifecycle Marketing

📋 Description

• Own the lifecycle comms calendar, tying every email and SMS send to launches, promotions, seasonal
• Set cadence and volume strategy across the base, balancing reach against fatigue, unsubscribes, and
• Define segmentation by lifecycle stage, engagement, product ownership, and behavior, and set the
• Design, build, and optimize automated flows across the full journey: lead nurture, onboarding
• Partner with Product and Engineering on list growth and event tracking, defining the triggers
• Own the testing roadmap across subject lines, timing, content, and offers, and turn results into a

🎯 Requirements

• 7+ years in lifecycle, CRM, or retention marketing, including managing direct reports
• A track record building and scaling email/SMS programs for a subscription or membership consumer
• Deep hands-on expertise in a major ESP (Klaviyo, Braze, Attentive, Iterable, Customer.io), with
• Strong analytical chops: you define KPIs, read cohort and funnel data, and bonus if you can write
• Experience working with Product and Engineering on event tracking, data pipelines, or CDPs like
• Sharp writing instincts and the ability to write and edit campaign copy yourself

🎁 Benefits

• Flexible PTO
• Top-Notch Health Coverage with full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-Friendly Office
• $500 annual donation to a dog charity of your choice through BarkBack Program
• Free Fi Membership for your furry best friend(s)