Director of Marketing

📋 Description

• Own and execute an integrated marketing strategy spanning brand, acquisition, engagement
• Lead qualified lead generation across multiple business lines, establishing clear targets for lead
• Set the strategic direction and commercial performance of paid marketing across search, social
• Lead brand positioning, communications, PR, thought leadership, corporate storytelling, and major
• Guide content, social, and GEO strategy, ensuring content is optimized for both traditional search
• Own email, CRM, lifecycle marketing, customer engagement, and cross-sell strategies, using

🎯 Requirements

• 10+ years of marketing experience, including significant experience leading multiple marketing
• Proven experience developing and executing integrated marketing strategies that generate measurable
• Previous leadership experience in a high-growth, digital-first, technology, financial services
• Strong understanding of the complete customer journey, from brand awareness and acquisition through
• Demonstrated experience owning lead-generation targets across multiple products, audiences
• Experience managing significant marketing budgets and making data-driven decisions regarding

🎁 Benefits

• Competitive annual salary of approximately $165,000–$185,000 CAD, depending on experience and
• Remote-first working environment with flexibility to work from anywhere in Canada.
• Flexible working hours designed to support autonomy and work-life balance.
• Individual training allowance to support ongoing professional development and career growth.
• Regular remote and in-person team socials and opportunities to build connections across the
• Opportunity to lead a high-impact marketing function across multiple business lines and growth