Director of Retention

📋 Description

• Own the retention calendar end-to-end — offers, incentives, LTOs, launches, cross-sell, and
• Own subscription performance and economics: take rate, churn, reactivation, subscriber LTV/LTR, and
• Build and scale a world-class subscription and loyalty experience, from onboarding through
• Lead lifecycle and CRM end-to-end (Email, SMS, Push) — strategy, segmentation, automated journeys
• Build a customer intelligence engine: leverage behavioral data, cohorts, NPS, reviews, and
• Build and develop a lean, high-performing retention team, with clear ownership, KPIs, and operating

🎯 Requirements

• 7-10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce, including
• Proven track record managing a subscription book of 25,000+ active subscribers, or a clear
• Demonstrable retention impact — a specific, defensible track record of moving NRR, gross churn, or
• Deep, hands-on expertise across the modern retention stack: Klaviyo (email), Attentive or
• Nice to have: Background in health, wellness, supplements, beauty, or premium lifestyle DTC.
• Nice to have: Track record designing and executing loyalty programs at scale.

🎁 Benefits

• Performance bonuses, growth incentives, and benefits built to support health, wellness, and